About First Choice
First Choice is a popular UK-based online travel company that offers package holidays, flights, hotels, and travel experiences to destinations around the world. The brand is part of the global travel group TUI Group and operates mainly through its online booking platform, helping travelers easily plan complete holidays in one place.Founded originally in 1973 (later renamed First Choice in 1994), the company has decades of experience in the travel industry. In 2007, First Choice merged with TUI Travel and was later relaunched as a dedicated holiday brand under TUI, focusing on convenient and customizable travel packages.First Choice specializes in all-inclusive holidays, beach vacations, family trips, and adventure getaways. Travelers can choose from hundreds of destinations across Europe and beyond, with packages that often include flights, hotels, transfers, and meals in one booking.
Offer Details
- Book now and get up to £200 off on your hotel and resort bookings.
- Save £100 on spending above £1000 and £200 on spending above £2500.
- Enjoy the best prices on stays with First Choice.
- Offer valid only on selected locations.
- Additional fees and taxes may apply.
- Terms and conditions apply.
Offer Details
- Book last-minute trips worldwide, starting from £168 per person.
- Enjoy the best prices on top-rated hotels with First Choice.
- Offer valid only on selected properties.
- Additional fees and taxes may apply.
- Terms and conditions apply.
Offer Details
- Pick a holiday and enjoy free kids’ places across selected European resorts and long-haul destinations.
- Save up to £250 on your Summer 2024 holiday bookings.
- Offer valid for both new and existing users.
- Applicable only on selected locations.
- Terms and conditions apply.
Offer Details
- Get an additional £50 student discount on your purchase.
- Offer valid on selected locations only.
- Available for both new and existing users.
- Terms and conditions apply.
Offer Details
- Enjoy up to £300 off on your 2025 summer holidays.
- Book now and get a discount of up to £300 per booking.
- You must spend at least £2,500 per booking, excluding any extras like insurance.
- Offer valid on selected destinations.
- T&Cs apply.
Offer Details
- Get the lowest price on your first booking with an exclusive coupon discount via the First Choice App.
- Offer valid for a limited time only.
- Applicable on new bookings and can be redeemed once per user.
- Terms and conditions apply.
Offer Details
- Sign-up To Newsletter & Win £500 coupon discount On Your Next Holiday
- Applies to new and existing customers.
- Offer Valid for limited time only.
Offer Details
- Book now and enjoy a discount of up to 25% per booking.
- Offer applicable on selected locations.
- There can be additional fees and taxes.
- Offer valid on selected locations.
First Choice Discount Codes & Promo Codes – 2026
Save more on your dream holiday with the latest First Choice discount codes at The Shopping Friendly. First Choice offers incredible deals on all-inclusive holidays, family vacations, city trips, and beach getaways across Europe and beyond. With our verified promo codes, you can enjoy huge discounts on holiday packages, flights, and hotel stays.
Whether you are planning a summer holiday, winter sun escape, or last-minute trip, First Choice helps you travel for less with flexible payments and exclusive deals.
Latest First Choice Discount Codes
| Offer | Details |
|---|---|
| 10% OFF | 10% off bookings over £500 for trips between May 2026 – October 2027 |
| 10% OFF | At least 10% off selected holiday packages |
| £50 OFF | £50 student discount on package holidays |
| FREE | Kids stay free at selected family holiday resorts |
| £500 OFF | Up to £500 off all-inclusive holidays in 2026 |
| 30% OFF | Up to 30% off holidays to Italy |
| 30% OFF | Up to 30% off Canary Islands holidays |
| 30% OFF | Up to 30% off winter sun holiday packages |
| £300 OFF | Up to £300 off Coral Sea Water World holidays |
| 70% OFF | Up to 70% off summer 2027 holidays with free child places |
These offers are updated regularly so you always get the best travel deals available.
About First Choice
First Choice is a well-known travel brand in the UK offering all-inclusive holidays, flights, and hotel packages. It is part of the TUI Group, one of the world’s largest travel companies.
First Choice specializes in stress-free holiday packages that include flights, hotels, transfers, and meals in a single booking. With thousands of destinations available, travelers can enjoy beach resorts, family vacations, adventure trips, and luxury holidays.
The platform also provides flexible booking options, low deposits, and secure travel protection to make holiday planning simple and affordable.
Student Discount at First Choice
Students can enjoy an exclusive £50 discount on holiday bookings through a verified student portal.
Benefits include:
£50 off selected holiday packages
Access to low deposits and seasonal travel deals
Valid for beach holidays, city breaks, and all-inclusive trips
To redeem the offer, students must verify their status through the official student verification platform and apply the code at checkout.
NHS & Healthcare Worker Discounts
First Choice also offers special travel savings for NHS and healthcare professionals through the “Holidays for Heroes” program.
Key benefits include:
Up to £100 off holiday bookings
Exclusive travel deals for NHS staff
Flexible date changes if work schedules change
Healthcare workers can access the discount through the dedicated NHS portal.
Flexible Payments & Low Deposits
First Choice provides flexible payment options that allow travelers to secure a holiday without paying the full cost upfront.
Popular payment options include:
£30 per person deposit for early bookings
0% interest direct debit payment plans
Pay the remaining balance closer to the travel date
This makes it easier for families and travelers to plan their dream holiday without financial pressure.
Free Child Places for Family Holidays
First Choice offers free child places on thousands of family holiday packages.
This promotion includes:
Free flights for the child
Free hotel stay and meals
Complimentary transfers
The offer is available when one child shares a room with two paying adults, making family travel much more affordable.
Refund & Cancellation Policy
First Choice holidays are protected by ATOL and ABTA, ensuring financial protection for travelers.
If First Choice cancels your holiday:
You will receive a full refund within 14 days.
For flexible bookings, customers can add First Choice Flex, which allows cancellation up to 48 hours or 14 days before departure depending on the flight provider.
How to Use a First Choice Discount Code
Using a First Choice promo code is simple:
Browse the latest First Choice coupons on The Shopping Friendly.
Click Get Code and copy your preferred offer.
Visit the First Choice website and select your holiday package.
Enter the promo code during checkout in the Voucher Code box.
Apply the code and enjoy instant savings on your booking.
Get Exclusive First Choice Codes at The Shopping Friendly
At The Shopping Friendly, we bring you verified and exclusive First Choice promo codes so you can travel for less.
Why use our codes?
100% verified and working coupons
Updated travel deals and discounts
Exclusive offers you may not find elsewhere
Easy access to holiday savings
Check our page regularly to grab the latest First Choice discount codes and enjoy incredible savings on your next holiday.
FAQs
Q) Can I combine multiple First Choice promo codes?Usually only one promo code can be used per booking, but it may work alongside seasonal offers.
Q) Does First Choice offer student discounts?Yes, students can receive £50 off selected holiday bookings through verified student portals.
Q) Does First Choice offer free child places?Yes, one child can travel free when sharing a room with two paying adults at selected resorts.
Q) Are First Choice holidays protected?Yes, all packages are ATOL and ABTA protected.
Q) Where can I find the latest First Choice promo codes?You can find updated and verified codes at The Shopping Friendly.
