Everything You Need to Know About Amazon Rufus AI

Amazon Rufus AI is an AI-powered shopping assistant launched by Amazon that enhances the shopping experience by providing personalised suggestions and making consumers feel as if they are talking to a real-time expert. It makes consumers’ journeys more time-efficient by suggesting recommendations based on their past purchases and tracking their preferences. As a result, there is a significant shift away from traditional search in terms of how you search, compare, and purchase on Amazon. This is a glimpse of the AI-powered shopping assistant. To explore more, wait no longer and proceed to the next section. 

Now that you know a little about Amazon AI Rufus, it is time to dive deeper and explore its key features.

It Provides a Personalised Experience 

Rufus Amazon provides a personalised experience to every customer based on their preferences and shopping patterns. It tracks prior activities and generates suggestions even without a specific prompt. For example, if you have previously indicated a preference for eco-friendly products, the system will provide suggestions based on your shopping preferences. It not only suggests recommendations based on your Amazon shopping, but also considers cross-platform memory across Prime Video, Audible, and Kindle. 

It Features Advanced Text and Visual Search 

Rufus Amazon features advanced text and visual search. In simple terms, advanced text means you can ask a question like a human, instead of just typing short keywords. For example, previously, in the search bar, you would have typed “best running shoes”; however, with “Ask Rufus Amazon,” you can interact with this AI by saying “Suggest best running shoes under 15000.” If you want something similar to what you found online, you can upload the image, and Rufus will show you similar or exact suggestions. 

It Features Fast Customer Service 

Previously, be it the order-related query, such as tracking of the order, return, refund, cancellation, or replacement, you had to navigate through several steps to attain information. However, with Rufus Amazon, you can simply chat and get an answer to such questions within seconds. Thus, beyond being a shopping assistant, it also serves as a customer service, by connecting you with a live customer representative if needed. 

It Features Price Tracking and a Price Alert Feature 

Rufus Amazon includes a price-tracking feature that lets you monitor any product price for 30-90 days. It gives you the independence to buy whenever you feel it is the right time. You can set a price alert to be notified whenever a product reaches a price point you specify. Furthermore, it can make a default payment for the product you feel has reached your desired price point, with a 24-hour cancellation policy; however, this applies to Prime members. 

Now that you are aware of the key features of Amazon Rufus, it is time to explore how you, as a shopper, can use it to make your shopping more fun and smart. 

How Shoppers Should Use Amazon AI Rufus? 

New to Rufus Amazon? Many shoppers are still exploring how to use it effectively.

Use a Conversational Tone 

Rufus on Amazon performs best when you use a conversational tone. Instead of typing short keywords such as “best air conditioner,” use a natural tone, as if you were speaking to a real assistant: “Which is the best air conditioner for a person living alone?” This approach delivers the best results and works even when you are unsure about a particular product or brand. 

Use Comparison for Evaluation 

Confused with two or more products? Worry not, Rufus Amazon can also clarify this doubt. For example, if you are confused between “iPhone 16 Pro and iPhone 17 Pro, but are not able to make a rational decision. In such a case, typing a prompt such as “Which is better, iPhone 16 Pro or 17 Pro” will provide more relevant suggestions, helping you determine which iPhone is best based on your preferences, usage, camera quality, storage capacity, and more. Thus, helping you make a better choice and avoid regret later. 

Ask Follow-Up Questions 

Asking follow-up questions is one of the best ways for shoppers using Amazon AI Rufus to make their shopping experience more personalised, interactive, and engaging. Asking questions not only helps refine your shopping but also serves as a pattern for this assistant to understand your future choices. In a nutshell, it is a digital assistant for any product, including home decor, tech devices, kitchen appliances, fashion accessories, jewellery, and clothing. It also helps you spot the best deals on Amazon for big occasions such as New Year’s, Christmas, Black Friday, or Prime Day.  

Add Context 

As noted earlier, this AI delivers the best results when context is provided. For example, by simply stating “which air conditioner is best for a single person living alone you can provide specific details, such as “which air conditioner is best for a single person living alone under 15000, which comes with a 2-year warranty and has a star rating of 4.” Such a prompt saves time, improves results, and enhances your shopping experience.