Top 10 Ethnic Wear Brands in India 2025
Sourabh Verma 
September 2, 2025 
Gone are the days when shopping only at a particular brand was the only way to get your traditional picks. Now, as time is changing, the market provides you with several homegrown brands that justify the money spent. Whether it’s a festival, a college event, work, or a house party, traditional wear from the top 10 ethnic wear brands in India never goes out of style. Such brands ensure you get diverse options in all sizes, trending patterns, along with a focus on comfort. With so many names flooding your feed on Instagram, it is hard to decide where to order. Therefore, we have sorted this problem and listed the best men’s ethnic wear brands in India, with a primary focus on women. So, what are you waiting for? Hop on to the next section without any delay.
Top 10 Ethnic Wear Brands in India
Are you confused about which brand to choose for your ethnic wear? If yes, go through the following choices. You will get a better clarity and explore exceptional areas for every brand, helping you decide which one to opt for.
Biba
Biba, founded in 1986 in Delhi by Meena Bindra is one of the top 10 women’s ethnic wear brands in India. It started as a home-based boutique and has since expanded to cover 300 stores today. Biba, with its affordable price point, caters to women of every age group. Biba is a Punjabi word meaning “pretty woman,” offering a blend of traditional and modern design in vibrant colours that embrace femininity. It is present in more than 79 cities and commits to delivering exceptional quality in the upcoming years too.
Popular Categories at Biba with Price Range
| Dupattas and Scarves | 500-2500 |
| Co-ord Sets | 1000-5500 |
| Dresses | 1000-10000 |
| Suit Sets | 1000-10000 |
| Kurta Sets | 500-3500 |
Why Choose Biba?
- PAN India reach
- Affordable office, festive, everyday wear
- Available in all sizes from XS to 3XL
- Vast options to choose from
Where to Shop?
- Use Biba coupon codes for Official website
- Amazon India
- Nykaa Fashion
- Myntra
- Flipkart
- Ajio
Bunaai
Bunaai, a homegrown one of the best ethnic wear brands in India, was founded in 2016 in Jaipur by Pari Choudhary. It started with a small online store with only 15 designs, and now it is one of the popular brands being worn even by well-known influencers such as Komal Pandey and Aakriti Rana.
Popular Categories at Bunaai with Price Range
| Lehnga Sets | 3000-5000 |
| Sarees | 2000-16000 |
| Dresses | 2500-5000 |
| Suit Sets | 2500- 6500 |
| Kurta Sets | 2500-4500 |
Why Choose Bunaai?
- The brand features handblock prints, Gotta patti work, organza dupattas with modern flair
- A perfect blend of Jaipur craftsmanship with a modern twist
- Influencer and an Instagram popular brand
- Affordable, yet provides a premium look
- Size inclusive from XS to 3XL
- Festive drops with seasonal discounts
Where to Shop?
- Official website
- Amazon India
- Nykaa Fashion
- Myntra
The Indian Ethnic Co.
The Indian Ethnic Co. is one of the top ethnic wear brands in India in Mumbai, India, founded by mother-daughter duo Hetal and Mehak. The brand started from their bedroom and has now become a nationwide favourite. The brand collaborates with local artisans to create the best designs for Indian women.
Popular Categories at The Indian Ethnic Co. with Price Range
| Dupattas and Sarees | 1200-12000 |
| Short Tops | 1300-3000 |
| Dresses | 2500-7000 |
| Co-ord Sets | 2000- 15000 |
| Kurta Sets | 2500-7000 |
Why Choose The Indian Ethnic Co.?
- Handcrafted garments focusing on Ajrakh, Bagru, Dabu, and Chikankari
- 100% cotton and breathable fabrics
- Available across a wide size range from XS to XXL
- Trending ethnic brands in India, leading the way in sustainable fashion
Where to Shop?
- Official website
- Amazon India
- Nykaa Fashion
- Ajio Luxe
Aachho
Founded in 2018 by Rimjhim Hada and Anurag Singh Khangarot, Aachho is one of the top 10 ethnic wear brands in India for both men and women. This brand aims to blend tradition with aesthetics via carrying forward the most loved Jaipur handblock printing in earthy tones, floral motifs, and pastels. In a nutshell, it is a go-to brand for both festive and everyday wear.
Popular Categories at Aachho with Price Range
| Shara Sets | 1800-6500 |
| Lehnga Sets | 4500-8500 |
| Kurta Sets | 1800-10,000 |
| Men’s shirts | 1000-1500 |
| Men’s Kurta | 1000-1300 |
Why Choose Aachho?
- Popular for intricate detailing
- Stunning organza, silk, and chiffon dupattas to elevate any outfit
- Caters to men, women, and kids
- A one-stop shop for footwear, clothing, and accessories for a mass audience
- Available sizes XS to XXL
Where to Shop?
- Official website
- Amazon India
- Nykaa Fashion
- Apply the Myntra coupon code while shopping on Myntra
Suta Bombay
Founded by a sister duo, Sujata and Tanya Biswas, Suta Bombay is a well-known brand from Bombay for handcrafted sarees. The brand aims to revitalise the traditional saree by making it a daily wear staple for women. Whether it’s a college event, office party, festival, puja, house party, or any intimate gathering, Suta Bombay mulmul sarees are perfect for beginners and saree lovers. Therefore, there is no doubt why it has made it to the list of top 10 ethnic wear brands in India.
Popular Categories at Suta Bombay with Price Range
| Sarees | 1000-50000 |
| Lehnga Sets | 5000-50000 |
| Blouses | 500-20000 |
| Dresses | 1000-7000 |
| Men’s Kurta | 1000-20000 |
Why Choose Suta Bombay?
- Best women’s ethnic wear brands, offering a mix of traditional and quirky motifs
- Use of sustainable fabrics such as cotton, mulmul, jamdani, and linen
- Beginner-friendly drapes
- A diverse range satisfying a minimalist to a maximalist
- Ethical and artisanal-led production
Where to Shop?
- Official website
- Amazon India
- Flipkart
- Offline stores
Chidiyaa
Founded in 2016 by Pooja Rajput, Chidiyaa is a homegrown slow-fashion brand that emerged with a passion for Indian art and craft. The brand works to create apparel that is inspired by Indian roots and showcases the cultural heritage of India with its unique and handcrafted garments. The brand prioritises comfort above all else, which is why it ranks among the top 10 ethnic wear brands in India.
Popular Categories at Chidiyaa with Price Range
| Sarees | 3000-10,000 |
| Blouses | 1500-3000 |
| Dresses | 2500-7000 |
| Kurta Sets | 2500-8500 |
| Men’s Shirts | 1500-3000 |
Why Choose Chidiyaa?
- Perfect for minimalistic people as designs are clean and timeless
- Available in all sizes from XS to XXL
- Celebrities and influencers’ favourites from Dia Mirza to Komal Pandey
- Great customer experience along with thoughtful packaging
Where to Shop?
- Official website
- Nykaa Fashion
- Offline stores
- Tata Cliq Luxury
Gulaal India
Founded in 2016 by Rashi Jain, Gulaal India is a Jaipur-based one of the top 10 ethnic wear brands in India. As the name suggests, the brand is inspired by traditional Holi powder, aiming to use vibrant colours in their apparel, be it for men, women, and kids. Alongside aesthetics, the brand focuses on comfort, rooted in traditional techniques. It emphasises feel-good clothing and takes inspiration from Jaipur’s everyday culture, nature, and city.
Popular Categories at Gulaal India with Price Range
| Co-ords | 2500-10,000 |
| Suit-sets | 2000-14,000 |
| Dresses | 2500-7000 |
| Kurta Sets | 2500-5000 |
| Men’s Shirts | 2500-3500 |
Why Choose Gulaal India?
Vibrant colours, thus making the brand perfect for Indian festive wear
High-quality fabrics and finish
Ideal for weddings and other occasions such as Haldi, Mehndi, and Sangeet
Available in all sizes from XXS to XXL
Where to Shop?
- Official website
- Nykaa Fashion
- Ajio Luxe
- Offline exhibitions
Okhai
Okhai was founded as an NGO project, which has now blossomed into one of the best ethnic wear brands in India. The brand promotes traditional crafts, with rural women artisans at the heart of its beautiful apparel. The brand is sustainable and uses eco-friendly materials. From hand-crafted, hand-embroidered, to block printing, you will find the best of artisanal work here.
Popular Categories at Okhai with Price Range
| Kurtas | 1000-5000 |
| Sarees | 1000-5000 |
| Co-ord Sets | 1000-15000 |
| Dupattas, Scarfs, and Stoles | 1000-7000 |
| Wrap Dresses | 1000-7000 |
Why Choose Okhai?
Sustainable and zero-wastage brand
Perfect for daily wear, festive wear, and work wear
Handmade and woven by rural women, thus focusing on every minor detail
Culture-rich clothing with a focus on Dabu, Bagru, hand embroidery, and mirror work
Where to Shop?
- Official website
- Nykaa Fashion
- Amazon India
- Offline exhibitions and rural festivals
Kalki Fashion
Kalki Fashion, founded in 2007 by Shravan Gupta can be your go to brand for wedding and festivities. It is a renowned name, also popular among Bollywood celebrities. It aims to blend traditional craftsmanship with modern silhouettes. Therefore, becoming the best ethnic wear brands in India for every woman and especially bridals. Whether you want to wear indo-western gown, lehnga, couture, or designer saree; you will find everything here catering to every budget.
Popular Categories at Kalki Fashion with Price Range
| Sarees | 20000-100000 |
| Indo-western dresses | 27000-140000 |
| Blouses | 2000-15000 |
| Gowns | 33000-170000 |
| Salwar Kameez | 27000-140000 |
Why Choose Kalki Fashion?
- Top 10 women’s ethnic wear brands in India because it uses high-quality fabrics
- Customisation available
- Meets the taste of modern Indian women
- Exclusive festive collection
Where to Shop?
- Official website
- Nykaa Fashion
- Amazon India
- Kalki Fashion stores
Indya
Founded in 2016 by Shivani Poddar and Tanvi Malik, Indya is a brand blending western and ethnic styles. From casual wear to glamorous wear, you will find everything here. Therefore, there is no doubt why it is one of the best ethnic wear brands in India. Furthermore its pre-stitched sarees and blouses take away the hassle of draping and allow you to fully enjoy the moment.
Popular Categories at Indya with Price Range
| Salwar Kameez | 1500-20000 |
| Kurta Set | 500-20000 |
| Lehngas | 2500-25000 |
| Saree | 500-10000 |
| Indo-Western | 1000-15000 |
Why Choose Indya Fashion?
- Comfortable ethnic wear
- Available in all sizes from XS to 2XL
- Perfect for last-minute ethnic need
- Trending ethnic brand
Where to Shop?
- Official website
- Nykaa Fashion
- Amazon India
- Flipkart
Frequently Asked Questions
What are the top 5 ethnic wear brands in India?
Although numerous popular and well-established ethnic wear brands in India exist, a select few that are gaining popularity and are being loved by consumers include Aachho, Bunaai, The Indian Ethnic Co., Suta Bombay, and Chidiyaa.
What are the top 5 dress brands in India?
The top ethnic wear brands in India for dresses are Bunaai, The Indian Ethnic Co., Suta Bombay, Chidiyaa, and Gulaal India. So, if you are in search of the best dresses, do not look further than these brands for both trending designs and quality.
Which ethnic brand is very famous in India?
Biba is one of the most popular and in-demand ethnic wear brands in India. Whether you want ready-made suits, lehengas, or kurtis, the brand has it all and is best known for its vibrant colours and affordable prices.
What is the alternative to Manyavar?
If you are looking for the men’s ethnic wear brands in India as an alternative to Manyavar, the best options you can pursue are Raymond Ethnix, JadeBlue, Tasva, and Peter England.
Which brand offers ethnic wear?
Many brands offer ethnic wear. For women, Aachho, Biba, and Bunaai are the best choices. And when it comes to men’s ethnic wear brands in India, Suta Bombay, Chidiyaa, and Gulaal India can be your go-to destination for ethnic shopping. In a nutshell, all these brands cater to both men and women, so if you are a couple or shop online, these brands have something for every gender to offer.
Wrapping Up
The ethnic wear brands in India listed above are redefining the Indian culture for a modern woman. These brands have changed how a woman dresses desi with a twist. As today, traditionals represent both culture and individuality. With a balance of both modern and ethnic taste, these homegrown brands are gaining popularity not only for their designs but also for other factors. It involves quality, affordability, celebrity love, and much more. So, as festivities are around the corner, why are you still in a dilemma? Explore these brands online and dress your best for every occasion.
Related Blog: Men’s Ethnic Wear for Navratri
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