10 Must-Have Long-Lasting Lipstick Brands in India
Sourabh Verma 
October 3, 2025 
Many women consider lipstick an important cosmetic. The right shade of lipstick can transform your appearance, enhance your mood, and add a glow to your face. However, finding one of the best lipstick brands in India is a real challenge. The shade, the durability, and comfort; every factor comes into play, whether you desire it for everyday or occasionally. Constant touch-ups or fading colour can be frustrating. Thus, keeping all these factors in mind and acknowledging every issue, such as durability, comfort, and affordability, we have compiled a list of the best lipsticks after considering numerous customer reviews and closely examining each brand. So, wait no more and move on to the next section for finding the right pick.
Explore 10 Long-Lasting and Affordable Lipstick Brands in India
Are you looking for high-quality lipstick shades that offer both longevity and affordability? If so, here are the top 10 brands that can give you an instant glow-up and come within your budget.
Lakme
Lakme is one of the iconic, trustworthy, and affordable lipstick brands in India. This brand plays a pivotal role in the Indian beauty market and is renowned for its innovative and trend-setting launches.
Key Features of Lakme 9 to 5 Hye Matte Lipstick
- It has a soft hydrating matte that does not settle in lip lines
- There are no traces of caking or creasing for up to 12 hours
- It glides easily and is comfortable to wear all day long
| Colour | Boss brick |
| Finish Type | Matte |
| Benefits | Continuous moisture and smudge-proof |
| Special Ingredients | Hyaluronic acid, cocoa butter, and Vitamin E |
| Stay Duration | Up to 14 hours |
Maybelline
Maybelline is a globally recognised cosmetics brand loved by customers for offering high-quality, trendy, and affordable lipsticks. It makes lipsticks accessible to everyone by constantly evolving and innovating products as per skin type, tone, and lifestyle.
Key Features of Maybelline New York Matte Lipstick
- It gives a bold and intense look that gives a smooth finish
- It is perfect for everyday use as it does not dry and has a creamy texture
- It is available in a variety of creamy matte shades
| Colour | 695 divine wine |
| Finish Type | Cream |
| Benefits | Hydrating, moisturising, nourishing, and smoothing |
| Special Ingredients | Shea butter |
| Stay Duration | Up to 12 hours |
MARS
MARS Cosmetics is a fast-growing Indian beauty brand offering high-quality, yet affordable, lipsticks. Today, it has become a popular brand among Gen Z and millennials, thanks to its strong visibility on social media and influencer-driven campaigns.
Key Features of MARS Creamy Matte Long Lasting Lipstick
- It is a velvety lipstick that applies like butter
- It is a hydrating lipstick that locks in moisture and makes your lips seem fuller and better
- It has a rich payoff and is extremely pigmented
| Colour | 02-ZESTY ZUMBA |
| Finish Type | Matte |
| Benefits | Long-wearing, smudge-proof, and transfer-proof |
| Special Ingredients | Vitamin E |
| Stay Duration | Up to 4 hours |
RENEE
Renee Cosmetics is a modern Indian cosmetics brand, founded in 2019. It quickly became popular among Gen Z and millennials for its cruelty-free, vegan, and versatile makeup products. The brand focuses on combining convenience with creativity.
Key Features of RENEE Matte Lock Lipstick
- It is enriched in avocado oil, Vitamin E and D
- It has a rich colour with a matte finish and SPF 15
- It is long-lasting and comfortable to wear
| Colour | 04-POP |
| Finish Type | Matte |
| Benefits | Long-wearing |
| Special Ingredients | Vitamin E |
| Stay Duration | Up to 3 hours |
Maybelline
Maybelline, founded in 1915 in Chicago, is one of the 10 best affordable lipstick brands in India, known for its trendy and high-quality cosmetic products at an affordable price. The brand focuses on catering to Indian consumers by offering shades and formulations based on different skin types and tones.
Key Features of Maybelline New York SuperStay Matte
- It is enriched with pigments to give it a vibrant and intense colour
- Its arrow applicator allows for drawing a precise line over the lips
- It has a liquid formula for smooth application, but it still dries up quickly
| Colour | 115 Founder |
| Finish Type | Matte |
| Benefits | Long-wearing, smudge-proof, transfer-proof |
| Special Ingredients | Vitamin E |
| Stay Duration | Up to 16 hours |
Mamaearth
Mamaearth is one of the leading and affordable lipstick brands in India for offering natural, toxin-free, and eco-conscious cosmetic products to its customers. It has gained a paramount amount of trust among families, youngsters, and millennials by revolving around sustainability.
Key Features of Mamaearth Moisture Matte Longstay Lipstick
- It is perfect for everyday use
- It contains avocado (nourishes and moisturises) and Vitamin E (prevents pigmentation)
- It is smudge-proof and locks in moisture for 8 hours
| Colour | Carnation Nude |
| Finish Type | Matte |
| Benefits | Brightening, moisturising, and nourishing |
| Special Ingredients | Avocado oil and Vitamin E |
| Stay Duration | Up to 16 hours |
FACESCANADA
Faces Canada is one of the best lipstick brands in India, rooted in Canada with a strong presence in India. It is a trusted choice among makeup enthusiasts from different age groups because of its innovation and skin-friendly formulations.
Key Features of Faces Canada Comfy Matte
- Its smooth texture glides smoothly on the lips
- It is super comfortable and does not cause any creases or cracks on the lips
- It dries in 10-15 minutes and becomes 100% transferproof
| Colour | Cocoa Brush 07 |
| Finish Type | Matte |
| Benefits | Long-wearing |
| Special Ingredients | Hyaluronic acid |
| Stay Duration | 8 hours |
Swiss Beauty
Swiss Beauty is a fast-growing Indian cosmetics brand that has gained high demand among Gen Z and millennials for offering high-quality products at affordable prices. Furthermore, its products are versatile, beginner-friendly, and cruelty-free, making them ideal for both everyday and special occasion wear.
Key Features of Swiss Beauty Pure Matte Creamy Lipstick
- It gives a soft matte finish, making your lips seem lush and bold
- Its highly pigmented formula gives an intense look
- It is hydrating and soft, thus ensuring all-day comfort
| Colour | Hot Red |
| Finish Type | Matte |
| Benefits | Long-lasting matte finish |
| Special Ingredients | Water-resistant |
| Stay Duration | Up to 12 hours |
Nykaa
Founded in 2012, Nykaa is one of the leading beauty and wellness brands in India. With its focus on varying skin types, durability, comfort, and attractive lip shades, it is a go-to brand for many ladies and girls, providing quality at an affordable price. Still, if you want to take advantage of the deals from this brand, don’t forget to use the Nykaa coupon code.
Key Features of Nykaa Matte to Last
- It provides a superior matte finish
- It is feather-proof and transfer-proof
- It soothes and moisturises your lips
| Colour | Madras Kaapi |
| Finish Type | Matte |
| Benefits | Softening |
| Special Ingredients | Vitamin E and antioxidants |
| Stay Duration | Up to 12 hours |
Sugar Pop
Sugar Pop is an affordable beauty brand, launched by Sugar Cosmetics, catering to a younger audience who want to experiment with makeup or are new to it. The brand ensures to keep the prices minimal so that the lipsticks are accessible to Gen Z and the younger audience. It focuses on trendy shades and playful packaging.
Key Features of Sugar Pop UltraStay Transferproof Lipstick
- It is waterproof, thus ensuring no need for constant touch-ups
- It is mixed with jojoba oil, thus ensuring no dry lips
- It gives a picture-perfect pout
| Colour | 08 Coffee Craze |
| Finish Type | Matte |
| Benefits | Waterproof |
| Special Ingredients | Jojoba oil and Vitamin E |
| Stay Duration | Up to 12 hours |
Frequently Asked Questions
Which lipstick brand is best and affordable?
One of the affordable and long-lasting lipstick brands in India is Lakme. It is well-regarded for its quality, good staying power, and affordability.
Which lipstick is best for daily use?
There are many lipsticks you can use for daily use. These include Lakme 9 to 5, Maybelline New York Matte Lipstick, and MARS creamy matte long-lasting lipstick. You can pick any one of these lipstick brands in India and glam up your everyday look.
Which lipstick did Deepika Padukone use?
Deepika Padukone is a style icon, known for carrying classic nude, peach, and bold red lipsticks. She had used L’Oreal Paris, Nars, Tom Ford, MAC Mehr, and many other brands.
Which lipstick is safe to use daily in India?
One of the safest lipstick brands in India is Mamaearth. It is free from toxins, made up of all the natural ingredients and ensures that your lips do not go through dryness via chemical buildup.
What is the safest brand of lipstick?
The safest lipstick brands in India you can go for is Mamaearth. Made up of natural ingredients without any chemicals, cruelty-free, and dermatologically tested, it is the first choice among sensitive and allergic customers.
Wrapping Up
Finding lipstick brands in India that are affordable, durable, and comfortable is really challenging. However, we have listed the best ones, making your scrolling time less and reducing confusion. Whether you prefer a nude, semi-nude, or a bold colour, we have stated the popular lipsticks, perfect for everyday wear, a party, or a special occasion. So, do not wait any longer and opt for the colour you like the most, as comfort and durability are a part of all the brands we have mentioned above. All the ladies and girls out there, get yourself a makeover with these lipsticks.
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